6-Month Digital Marketing Curriculum (Starter to Pro)

27/0627/06 大声说出来6-Month Digital Marketing Curriculum (Starter to Pro) 0 评论 03:16
当前状态
未注册
价格
免费
开始使用
登录注册

🎓 6-Month Digital Marketing Curriculum (Starter to Pro)

🔹 月 1: Foundations of Digital Marketing

Goal: Understand digital marketing basics and strategy.

星期 1:

  • What is Digital Marketing?
  • Traditional vs. Digital
  • The Digital Customer Journey
  • Overview of Key Channels

星期 2:

  • Marketing Funnel (TOFU, MOFU, BOFU)
  • Buyer Personas
  • Setting SMART Marketing Goals

星期 3:

  • Content Marketing Basics
  • Introduction to Copywriting
  • Blogging & SEO for Content

星期 4:

  • Google Analytics Introduction
  • KPIs & Metrics
  • Basic Campaign Planning

📘 Tools: Google Analytics, HubSpot Academy, Canva

🔹 月 2: 网站 & SEO (Search Engine Optimization)

Goal: Learn how to optimize and rank websites.

星期 1:

  • Introduction to SEO (On-page, Off-page, Technical)
  • Keyword Research (using Google Keyword Planner, Ubersuggest)

星期 2:

  • On-page SEO (Title tags, Meta descriptions, Headers)
  • Internal Linking and Site Structure

星期 3:

  • Technical SEO (Mobile-friendliness, 速度, Sitemap, Robots.txt)

星期 4:

  • Backlink Building Basics
  • SEO Tools: Google Search Console, SEMrush
  • Local SEO & Google My Business

📘 Tools: Google Search Console, Yoast SEO, Screaming Frog

🔹 月 3: Social Media Marketing

Goal: Master organic and paid social media strategies.

星期 1:

  • Overview of Social Platforms (Facebook, Instagram, LinkedIn, TikTok)
  • Creating a Social Strategy
  • Content Calendars

星期 2:

  • Social Media Tools: Buffer, Hootsuite, Meta Business Suite
  • Best Practices for Each Platform

星期 3:

  • Facebook & Instagram Ads (Intro to Meta Ads Manager)
  • Audience Targeting, Budgets, Ad Creatives

星期 4:

  • Analyzing Social Media Metrics
  • Influencer Marketing Basics
  • Community Management & Engagement

📘 Tools: Meta Ads Manager, Buffer, Canva

🔹 月 4: Paid Advertising & Google Ads (PPC)

Goal: Launch and optimize paid ad campaigns.

星期 1:

  • Introduction to Pay-Per-Click (PPC)
  • Google Ads Overview
  • Campaign Types (搜索, Display, 视频)

星期 2:

  • Keyword Match Types & Bidding
  • Writing Ad Copy & Extensions

星期 3:

  • Landing Page Optimization
  • Conversion Tracking with Google Tag Manager

星期 4:

  • Google Ads Metrics & Reporting
  • Campaign Optimization Techniques

📘 Tools: Google Ads, Google Tag Manager, Unbounce

🔹 月 5: Email Marketing & Funnels

Goal: Build effective email marketing and sales funnels.

星期 1:

  • Email Marketing Basics
  • Email List Building & Segmentation
  • Tools: Mailchimp, ConvertKit, Sendinblue

星期 2:

  • Writing Effective Emails
  • Lead Magnets & CTAs
  • Welcome Sequences & Drip Campaigns

星期 3:

  • A/B Testing Emails
  • Email Analytics & Open Rates

星期 4:

  • Funnel Building (Lead to Sale Journey)
  • Tools: Systeme.io, ClickFunnels, Mailchimp Automation

📘 Tools: Mailchimp, ConvertKit, Systeme.io

🔹 月 6: 分析, Strategy & Freelancing

Goal: Build a complete strategy and career path.

星期 1:

  • Google Analytics Deep Dive
  • UTM Parameters & Campaign Tracking

星期 2:

  • Reporting & Dashboards
  • ROI & Attribution Models

星期 3:

  • Building a Full Digital Marketing Plan
  • Budgeting and Scheduling

星期 4:

  • Portfolio Building & Case Studies
  • Freelancing Platforms (Upwork, Fiverr)
  • 恢复 & Interview Preparation

📘 Tools: Google Analytics, Data Studio, Notion

🎓 Optional Final Project

  • Create a complete digital marketing strategy for a real or fictional business, 包含:
    • 网站 & SEO audit
    • Social media plan
    • Google Ads setup
    • Email campaign
    • Analytics dashboard