6-Month Digital Marketing Curriculum (Starter to Pro)

🎓 6-Month Digital Marketing Curriculum (Starter to Pro)

🔹 Month 1: Foundations of Digital Marketing

Goal: Understand digital marketing basics and strategy.

Week 1:

• What is Digital Marketing?
• Traditional vs. Digital
• The Digital Customer Journey
• Overview of Key Channels

Week 2:

• Marketing Funnel (TOFU, MOFU, BOFU)
• Buyer Personas
• Setting SMART Marketing Goals

Week 3:

• Content Marketing Basics
• Introduction to Copywriting
• Blogging & SEO for Content

Week 4:

• Google Analytics Introduction
• KPIs & Metrics
• Basic Campaign Planning

📘 Tools: Google Analytics, HubSpot Academy, Canva

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🔹 Month 2: Sitio web & SEO (Search Engine Optimization)

Goal: Learn how to optimize and rank websites.

Week 1:

• Introduction to SEO (On-page, Off-page, Technical)
• Keyword Research (using Google Keyword Planner, Ubersuggest)

Week 2:

• On-page SEO (Title tags, Meta descriptions, Headers)
• Internal Linking and Site Structure

Week 3:

• Technical SEO (Mobile-friendliness, Speed, Sitemap, Robots.txt)

Week 4:

• Backlink Building Basics
• SEO Tools: Google Search Console, SEMrush
• Local SEO & Google My Business

📘 Tools: Google Search Console, Yoast SEO, Screaming Frog

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🔹 Month 3: Social Media Marketing

Goal: Master organic and paid social media strategies.

Week 1:

• Overview of Social Platforms (Facebook, Instagram, LinkedIn, TikTok)
• Creating a Social Strategy
• Content Calendars

Week 2:

• Social Media Tools: Buffer, Hootsuite, Meta Business Suite
• Best Practices for Each Platform

Week 3:

• Facebook & Instagram Ads (Intro to Meta Ads Manager)
• Audience Targeting, Budgets, Ad Creatives

Week 4:

• Analyzing Social Media Metrics
• Influencer Marketing Basics
• Community Management & Engagement

📘 Tools: Meta Ads Manager, Buffer, Canva

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🔹 Month 4: Paid Advertising & Google Ads (PPC)

Goal: Launch and optimize paid ad campaigns.

Week 1:

• Introduction to Pay-Per-Click (PPC)
• Google Ads Overview
• Campaign Types (Buscar, Display, Video)

Week 2:

• Keyword Match Types & Bidding
• Writing Ad Copy & Extensions

Week 3:

• Landing Page Optimization
• Conversion Tracking with Google Tag Manager

Week 4:

• Google Ads Metrics & Reporting
• Campaign Optimization Techniques

📘 Tools: Google Ads, Google Tag Manager, Unbounce

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🔹 Month 5: Email Marketing & Funnels

Goal: Build effective email marketing and sales funnels.

Week 1:

• Email Marketing Basics
• Email List Building & Segmentation
• Tools: Mailchimp, ConvertKit, Sendinblue

Week 2:

• Writing Effective Emails
• Lead Magnets & CTAs
• Welcome Sequences & Drip Campaigns

Week 3:

• A/B Testing Emails
• Email Analytics & Open Rates

Week 4:

• Funnel Building (Lead to Sale Journey)
• Tools: Systeme.io, ClickFunnels, Mailchimp Automation

📘 Tools: Mailchimp, ConvertKit, Systeme.io

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🔹 Month 6: Analytics, Strategy & Freelancing

Goal: Build a complete strategy and career path.

Week 1:

• Google Analytics Deep Dive
• UTM Parameters & Campaign Tracking

Week 2:

• Reporting & Dashboards
• ROI & Attribution Models

Week 3:

• Building a Full Digital Marketing Plan
• Budgeting and Scheduling

Week 4:

• Portfolio Building & Case Studies
• Freelancing Platforms (Upwork, Fiverr)
• Resume & Interview Preparation

📘 Tools: Google Analytics, Data Studio, Notion

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🎓 Optional Final Project

• Create a complete digital marketing strategy for a real or fictional business, incluido:
  • Sitio web & SEO audit
  • Social media plan
  • Google Ads setup
  • Email campaign
  • Analytics dashboard